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Tool Disclaimers

Effective date: June 1, 2026 · Last updated: May 4, 2026

Every report on the Hotel Owner Toolkit platform is generated by an automated AI pipeline using publicly available information about the property you specify. This page collects the disclaimers that apply to all reports, plus per-tool disclaimers specific to each report type.

These disclaimers are part of our Terms of Service and apply to every purchase. The most relevant per-tool language is also surfaced on the corresponding tool page near the checkout button, and again in the report PDF itself.

Universal — applies to every report

AI-generated content

Reports are generated by Claude (an AI system from Anthropic, PBC) running against structured prompts, schemas, and a methodology designed by First Hospitality. AI-generated content can contain errors — outdated information, incorrect attributions, miscalculations, or fabricated details (“hallucinations”). We design our pipeline to mitigate these (validation steps, explicit grounding, confidence flags), but we cannot eliminate them. Verify any material claim before acting on it.

Informational, not advice

Reports inform your judgment as the asset owner or representative. They are not investment advice, legal advice, tax advice, accounting advice, brokerage advice, or professional services advice of any kind. They do not establish a professional relationship of any kind between you and First Hospitality.

Public data only

Our analysis draws solely on publicly available information — the property's website, Google Business Profile, OTA listings, public reviews, public schema markup, public assessor data (where applicable), and similar sources. We do not access PMS systems, booking engines, owner financials, operator agreements, or any other non-public data. Your report is no better than the public surface area of the property at the time of analysis.

Snapshot in time

Each report reflects the state of public information at the moment it was generated. Findings may become outdated as the property, the market, or the underlying public sources change.

Comparable properties

Where a report includes comparable (“comp”) properties, those comps are selected algorithmically from public information. Comp set composition matters; the reasonable-and-defensible comp set may differ from the one you would choose. You may anchor the comp set at checkout (we strongly recommend it) or accept the auto-selected set.

Revenue impact ranges

Where a report quantifies a finding, the figure is a modeled estimate with stated methodology, not a guarantee. Estimates are presented as ranges, with assumptions and confidence levels stated. Actual results depend on operational execution, market conditions, and many factors outside the scope of the analysis.

No relationship with the operator

Reports analyze the property; they do not analyze, evaluate, or advise on the management agreement, the operator's performance under that agreement, or any contractual matter between you and your operator. Findings are observations about the asset, presented for your consideration. Nothing in any report should be construed as advising or recommending that you terminate, modify, breach, or otherwise interfere with any management agreement, franchise agreement, or other contract.

Per-tool

Direct Booking & Search Visibility Audit

Findings concern marketing and digital surface area — not booking conversion economics, brand reputation, operational quality, or commercial performance. Page speed, schema, and local-pack ranking are observed at a single moment and may vary by device, location, query, and time. Comp set comparison is descriptive, not normative — what your comps do is one input to your decision, not a recommended course of action. Revenue impact ranges are particularly sensitive to assumptions about your booking mix, OTA commission structure, and conversion economics. Treat ranges as orders of magnitude, not as forecasts.

Reviews Intelligence

Reviews are user-generated content; they reflect the experience and opinions of individual guests, not necessarily the objective state of the property. Sentiment analysis is performed by AI and may misclassify nuance, sarcasm, or context-dependent meaning. A single bad review may move averages disproportionately for properties with low review volume. Findings about service issues, cleanliness, or operational performance are observations about what guests reported, not findings of fact. Use the report to identify patterns to investigate with your operator, not as evidence in a contractual dispute.

Ancillary Revenue Opportunity Audit

Estimates are modeled from comp set pricing, occupancy assumptions, and capture-rate assumptions stated in the methodology. Cannibalization, brand-standard limits, and operational feasibility are real and matter. A finding that your property “could capture $X in resort fees” assumes you can introduce or modify the fee. If your property operates under a brand flag, brand standards may restrict, prohibit, or require approval for ancillary fees. The report flags brand-standard considerations where it can identify them, but does not substitute for direct review of your specific franchise or management agreement. Revenue identified by the report is potential before operational filtering, not net realizable revenue.

Property Tax Appeal

⚠️ This tool deserves special attention.

The Property Tax Appeal tool produces an informational research report intended to help you decide whether to engage a licensed property tax attorney or representative for an appeal. It is not legal advice. It is not tax advice. It is not a substitute for a licensed attorney or a licensed property tax representative. It is not, and cannot be, a representation of you or your property in any administrative or judicial proceeding.

In many U.S. jurisdictions, only licensed attorneys or specifically licensed property tax representatives may prepare or file an appeal on a property owner's behalf. Do not file an appeal in reliance on this report without first consulting a licensed attorney or property tax representative in the jurisdiction where the property is located.

The report may identify potential bases for appeal. Whether those potential bases are valid grounds for appeal in the relevant jurisdiction, and how they should be presented, are determinations only a licensed professional can make. Public assessor data quality varies dramatically by jurisdiction; the report's findings are no better than the underlying public data.

By purchasing the Property Tax Appeal report you acknowledge: (a) you understand the report is informational research, not legal or tax advice; (b) you will not file or rely on the report in any proceeding without consulting a licensed attorney or property tax representative; (c) First Hospitality is not your attorney or your tax representative and does not represent you in any matter.

Brand Identity

Brand evaluation is inherently subjective; the report represents one structured perspective informed by hospitality category conventions and comp set practice, not an authoritative judgment. Where the report recommends changes, those recommendations are inputs for your own brand strategy decision, not directives. If your property operates under a brand flag, your brand presentation is largely controlled by the flag; the report identifies opportunities within the constraints of your flag and within the property-level surfaces you can control.

How to read findings

Every finding in every report carries a confidence flag: high, mid, or low. Confidence reflects how strongly the underlying public evidence supports the finding.

Treat low-confidence findings as questions to bring to the next asset review meeting, not as conclusions to act on directly.

Product questions: support@hotelownertoolkit.com. Legal questions: legal@firsthospitality.com. Data questions: privacy@firsthospitality.com.